Pricing · posted on the page, flat as you scale
$29 a month. Same price at $1k spend. Same price at $200k spend.
Every other Meta tool either hides the price, scales it with your ad spend, or makes you sit through a sales call. Ours is right here: free first audit, $29/mo for a standing second opinion. We don't make more money when you spend more on Meta.
Available now
Two ways to start today.
One free audit every month, or the full engine for $29. Both work right now — no waitlist, no demo call, no sales process.
Free
$0
forever
One full audit a month. The ranked verdict, the math behind it, and a link to the methodology for every finding. Run it on any Meta account.
What you get
- One audit per calendar month
- The ranked verdict, with your top 3 findings shown in full
- Every confidence percentage, every link to how we got there
- MCP server access — three free tools, no expiry
No card. No trial clock. The free tier is the product, not a teaser.
Audit
Most popular$29
per month, billed monthly
A standing second opinion on your Meta account. Run an audit every Monday morning — or every time you make a real change — and stack 90 days of history to see whether the trend is your friend.
What you get
- Up to 20 audits a month — re-run whenever you change something
- Every finding, every confidence interval, every wasted-dollar number
- Math traceable to the exact row of your data
- 90-day exportable history — watch findings recur, resolve, or worsen
- PDF export and Slack delivery on demand
- MCP server access — three free tools today, plus run_audit_on_connected_account the day the Watchtower ships
Cancel in one click — no save-screen, no retention call. Your audit history is exportable for 30 days after.
Subscribe now and you're price-locked: the $29 never rises while your subscription is active, and you'll be offered the Watchtower and persona videos at their launch price when they ship. Joining early is the cheapest Honest Growth ever gets.
All prices in USD. Billed monthly. Cancel anytime from the customer portal. No long-term contracts.
On the build schedule
What's coming — with dates, not maybes.
A premium product doesn't put features on a checkout page before they work. So nothing below is something you can buy today. But all of it is in active build, with a target date — and the moment each one ships, it moves up to Available now. Subscribe to Audit before then and you're price-locked into the launch price on every one of them.
- 01
The Watchtower
Coming soon · in buildTarget — Q1 2027
The audit engine, but always on. Connect a Meta account read-only and all 24 rules re-run every six hours — building account memory and alerting you on Email, Slack, WhatsApp, or Telegram the moment something starts costing money. A monthly audit is a postmortem. The Watchtower is a smoke alarm.
Ships as the Full Stack plan — $79/month, flat. Audit subscribers are offered the launch price and stay price-locked.
- 02
Persona videos
Coming soon · in buildTarget — Q2 2027
One audit, four versions. A three-minute presentation of your findings for the CEO, the CMO, the media buyer, and the CFO — each in the language that person actually acts on. Forward the right one to the right person, and your audit becomes their work product instead of yours.
Included with Full Stack — one persona per audit. More stakeholder versions arrive as add-ons.
- 03
Agency plans
Available now · sold, not self-servedFor agencies running 10+ client accounts
White-label PDFs, shareable client links, multi-seat access, and a custom monthly audit volume. This is a real plan today — it just gets configured per agency rather than bought from a checkout. The conversation usually takes about 20 minutes.
Priced per agency. Flat-rate, like everything else.
Email me the moment the next thing ships.
One email per launch — the Watchtower, then persona videos. No newsletter, no drip. Launch-price subscribers stay price-locked for life.
No card, no commitment. Unsubscribe anytime — one click.
Want the full build schedule, week by week? See the roadmap →
Add-ons
Extras you'll bolt on later.
Add-ons are one-tap extras on top of your plan — no plan change, no auto-upgrade, ever. None are live yet, so none are listed as buyable. Here's what's in build.
Extra-audit packs
Need more than your plan's monthly audits in a busy month? A ten-pack of extra audits as a one-time charge — no plan change, no auto-upgrade, no overage fees, ever.
Persona packs
Need more than one stakeholder version of an audit? Add the second, third, or all four personas to any audit you run.
Custom personas
A version of the audit written for one specific person — your VP, your client's CMO, a board member — framed in the exact language they act on.
Every add-on follows the same rule as everything else here: a flat price, shown only once it's real, and we never auto-charge you for going over a limit.
Where we sit in the market
How this compares.
| Tool | Entry price | How they bill |
|---|---|---|
| Markifact | Free tier | Then credit-based — scales with usage |
| Honest Growth Audit | $29 / mo | Flat, never scales with ad spend |
| Madgicx | ~$44 / mo | Tiered, scales with ad spend |
| Lebesgue | ~$59 / mo | Tiered |
| Triple Whale | $129+ / mo | Tiered, scales with revenue |
| Motion | $250+ / mo | Demo-required, scales with spend |
| Agency one-time audit | $1,500–5,000 | One-time, then nothing |
Honest Growth sits in a clean gap: sharper than the cheap audit tools, more focused than the heavy ad management products, and a tiny fraction of agency audit pricing. The trade-off is that we deliberately don't do everything — see our comparison page for where each tool wins.
Questions we get about pricing.
What does “flat-rate” actually mean here?
Your price never moves with your ad spend — spend $5,000 or $500,000 on Meta this month and the Audit plan is still $29. It includes 20 audits a month. If you regularly need more, that's the signal to look at the next plan when it ships — but we never auto-charge you for going over, and there are no overage fees or usage credits. We deliberately do not make more money when you spend more on ads. That's one of our nine trust commitments, not a marketing line.
Is the Free tier just a trial?
No — it's the real product, and it never expires. One full audit every calendar month, free, on any account, with your top 3 findings shown in full. Run it as long as you like. Subscribe to Audit at $29/month when you want every finding, the complete math, 90 days of history, and 20 audits a month instead of one. We never auto-charge anyone.
What happens to my $29 when the Watchtower ships?
Nothing — you're price-locked. Subscribe to Audit today and the $29 never rises while your subscription stays active. When the Watchtower and persona videos ship, you'll be offered them at their launch price, not a later, higher one. Joining early is the cheapest Honest Growth ever gets.
Can I cancel anytime?
Yes, one click from the customer portal. Cancellations take effect at the end of your current billing period. Your audit data is yours to export until 30 days after cancellation.
Do you offer an annual plan?
Not in year one. We want the monthly churn signal — it tells us honestly when an audit isn't delivering enough value to keep paying for. We'll revisit annual pricing once we have a full year of data.
What's not included in any plan?
Anything that breaks our nine trust commitments — no affiliate links, no in-product ads, no take-rate on your ad spend, and no automation that writes to your ad account. Our Meta access is read-only, always. Read the commitments.
Cost transparency
Where the $29 actually goes.
Each audit costs us under a cent to run — the engine is deterministic Python, not an LLM, so there are no per-token charges. Most of the $29 goes into building the engine sharper: more rules, tighter thresholds, better signal extraction from CSVs. A small share keeps the lights on — hosting, monitoring, customer support. When the Watchtower and persona videos ship, we'll publish their per-unit cost the same way. Pricing transparency is part of the product.
Want the full reasoning behind flat-rate pricing?